July update + enophone demo
almost 4 years ago – Thu, Jul 16, 2020 at 12:46:29 PM

Hey backers,

We're back with another video update!

Following up on your comments from the last video, this time we’ll be going through a demo of the new enophone hardware. We’re VERY excited to be able to share this with you – I hope you enjoy the video as much as we did.

You can follow this link to see the update on our blog.

The latest batch has arrived in Montreal, and will be shipping to beta testers over the next few days. Stay tuned to your emails for an address confirmation email from us. The timeline for the next batch hasn’t changed: August production, and shipping on a rolling basis.

The video below goes through an unboxing of the latest enophone hardware. Let us know if you have any questions about the headphones, and what you want to see in our next video!

You can follow this link to see our full update.

Make sure to share any questions of feedback in the comments, and we’ll be sure to reply. Likewise, let us know what you want to see in the next video, and we’ll keep the updates coming!

Thank you again for your support. Wishing everyone good health in these difficult times. Stay safe!

Lots of love,

– The Eno Team

June Update
almost 4 years ago – Mon, Jun 15, 2020 at 07:30:28 PM

Hey Backers,

Welcome to our first update under the new eno banner!

We’re trying something new this time, keeping it short and sweet. Below you’ll find our video update: a quick clip where we explain our progress, the challenges we’re facing, and describe the timeline for our next shipments.

Click here to view the update video on our blog. 

This recent batch is looking great, and will be shipping immediately! We’ll be reaching out by email to confirm addresses for the first beta testers.

In parallel, we’ll be running our certification tests, validating the recent hardware, and preparing for the upcoming production of the first 3000 units. Check out the video below for more details, and some great clips of the assembly process!

You can follow this link to check out the update on our blog. 

Let us know what you think of the video format, as well as what you’d like to see in future videos, so we can work towards releasing them on a more regular cadence. Looking forward to hearing your feedback!

Thank you again for your support. Wishing everyone good health in these difficult times. Stay safe!

Lots of love,

– The Eno Team

new branding
almost 4 years ago – Tue, May 05, 2020 at 10:05:01 PM

Hey Backers!

As some of you may have noticed, we recently updated our company's branding. With this change came a new name: eno. As is typical, we wanted to give you a little behind-the-scenes look into the change, and answer a few questions we've been getting.

TL;DR

We've updated our branding, and changed our website. You can now follow us at enophone.com, and view our monthly updates at enophone.com/blog!

Rest assured that nothing's changed with your preorders - we're still on the same schedule, and are prioritizing getting your units above all else. In addition to the headphones, you’ll now be getting access to our entire platform, including two new software products: enowork, and enosound. Check it out on our new site!

Q1: what's changed?

In short: we have a new look! While the headphones are still the same, we've redesigned our website, updated the pictures to reflect the final product, and tweaked every facet of how we describe ourselves.

To start, our new website is now enophone.com. We're working on redirecting the domain of thinkmindset.com to point to the new site, but this may take a few days to update. If you need to reach us, emails sent to @thinkmindset.com domains will still be received, and emails sent to @enophone.com domains will be possible in the coming days.

More precisely, the biggest changes to our branding are twofold:

First, we've updated our product offering to reflect the progress we've made on the software over the past years. Our two offerings, enowork and enosound, are ages ahead of what we had build when we launched our first campaign. Being so close to shipping our first product, we felt it was time to properly unveil these tools to the world, and share what we've been working so hard on for the last years.

Second, we've changed our company name from Mindset to Eno. With the new products mentioned above, we struggled to fit them in our existing branding. To date, Mindset has referred to both our product and our company. As we added our app and music platform, we felt it was time to refresh the way we speak about these tools: as an ecosystem, rather than simply a headphone. This meant a new language, which started with the name.

Eno embodies the focus and simplicity we had always intended. Literally "one" backwards, it conveys our desire to help you prioritize and focus on the one thing that truly matters in any moment - whatever that may be. We're very excited about this new direction, and are glad to finally be able to share it with you all.

Q2: What does this mean about our pre-orders?

Nothing's changed! Our priority has always been, and remains shipping you a fantastic product, and we're doing everything we can to do so as promptly as possible. Our timeline has not changed since last update, and despite the recent delays due to COVID-19 we are prioritizing getting your orders out as soon as possible above all else.

This new branding is not orthogonal to that goal. Beyond the shipment of our first product, we intend to continue supporting, refining, and innovating on this product to add more functionality, and create a better experience for you all. This, naturally, will require that we continue to sell more products to more customers, to fund the R&D required to create these new experiences, and run the servers for the existing ones. As a result, we need to begin testing our marketing messaging as early as possible. You may notice advertising starting again as we target new customers while shipments are getting ready. Overall this is good news: it means we’re getting ready to ship to you, and later to even more people.

We strongly believe in our mission to help the world reclaim their attention, and focus on the things that matter. We've been honoured by your support throughout this adventure. We've also been humbled by the incredible struggle we've had in manufacturing our product, and fully acknowledge the frustration we've all felt. This experience has been a significant learning process for us, and we hope that we've been able to share some of that learning with you.

In response, we've also experienced incredible positivity. We've spoken to many of you 1 on 1 about your struggles with focus, and shared our own journey as well. We've received an incredible amount of support and encouragement from many of you that truly believe in the mission we're striving for. Engaging with you in this way has been the most rewarding part of this process, and we're forever grateful for the love that you've shared.

As we more towards shipping our first product, and scaling up our marketing efforts, we ask that you continue to share this positivity. Your comments, messages, and feedback mean the world to us, and will genuinely help us in our goal of building a community around focus and productivity, where we can all benefit and continue to grow.

*  * *

Thank you all again for the support - we look forward to getting you feedback on the new branding in the comments!

We'll be posting our next months update in the coming weeks. Until then, lots of love!

- The eno team

April Update
about 4 years ago – Sat, Apr 18, 2020 at 09:43:09 AM

Hey Backers,

March has led into April, with everyone at Mindset feeling appropriately tense. With the world changing so drastically these past weeks, we’ve been working hard to keep our development schedule on track while practicing the required social distancing.

This update we’ll be going through a brief rundown of how COVID-19 has been affecting ours (and everyone else’s) supply chains, giving a sneak peak of our new branding, and updating you on the schedule for our next production run.

You can view the full update on our blog. 

Our next production batch is still on schedule to be assembled at the end of this month, and shipped out soon after. A word of caution: shipping times have been significantly delayed recently (see more below).

We’ve also begun mass production of the first thousand shipping boxes. See below for a peak at our new branding, which will be releasing later this month!

That’s all for now! You can view the full update on our blog. 

Thank you again for your support. We wish you all good health to you and yours in these difficult times. Stay safe!

Lots of love,

- The Mindset Team

March Update
about 4 years ago – Tue, Mar 10, 2020 at 02:08:31 AM

Hey Backers,

The sun’s starting to come out in Montreal, and with it comes new optimism about our production timeline. This month’s update will be short: we’ll report on the current status and give an indication of next steps for the product.

You can check out the full update on our blog!

Our factory is continuing to ramp up production following the recently shutdown. We’ve put in orders for the next few batches of components, but due to supply chain slowdowns from the coronavirus, the lead times on some parts are quite long. By our current estimation, the next batch will finish by end of April.

In parallel we’re continuing to run more tests: quantifying our signal quality, improving the robustness, updating our firmware, and collecting data to improve our algorithms. More on each of those below.

For the full update, follow this link to our blog! 

That’s all for now! Feel free to share your thoughts in the comments and we’ll reply as soon as we can. 

Lots of Love,

- The Mindset Team